Insta360 Pro2 Camera

One of the pieces of equipment that Record My Research is particularly proud to offer is the Insta360 Pro2 panorama camera.  Here’s a link to the manufacturer’s website and a picture of it right here:

insta360pro2@2x
Image courtesy Insta360

Not A Standard Focus Group Camera

Most of you that host focus groups or other conference style research are used to the standard camera-on-a-tripod that is placed behind and to one side of the facilitator.  That is exactly what we offer in our standard focus group package.

However, there are limits to what that basic setup can offer.  In a nutshell, it offers one angle from a distance.  If someone is commenting from the edge or is looking at something on the table, it can often be hard to gauge their expression or what it is that they are looking at.

With this camera, it gets placed in the middle of the table and captures 8K quality video all the way around.  Every face is captured, every expression.  Beyond that, we are able to zoom in to a single person or area of the research group to allow your clients to focus on them… and still be recording everyone else at the table.

Results Ensured

Beyond the scope of its video capabilities, it also features some of the things that we look for in any piece of recording equipment.  Specifically, redundancy.

  • It has a battery pack so that recording will continue should the power go out.
  • It can simultaneously stream its video into the client viewing room, store it on an SD card and output to HDMI.

This kind of triple redundancy is critical to ensuring you get your results, no matter what.

Center of Attention

When we have shown this to potential clients, one of their first reactions is that it will be ‘too obvious’.  It does need to be placed in the center of the table to do its job.  It is a six-inch globe with lenses and antennas that your subjects are not used to seeing in the room.

However, we need to recognize that the people in the room know that they are being recorded on video.  They have all signed a release to be recorded before they entered the room.  They know that a camera will be in the room.  So why not make it something smaller than a standard camera-on-a-tripod.  Something that captures more of the results that you and your clients are looking for.

To us it is an obvious choice, which is why we offer this piece of equipment.

If you want to know more about the Insta360 Pro2 and how we use it, please reach out to us on our contact form or the information at the bottom of the page.

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